In the battle for TV ratings, Pakistan's top channels are making money out of Ramadan by broadcasting round-the-clock chat shows mixing prizes, charity and prayer.
As the top-rated show fends off allegations of poor ethics for giving babies to childless couples live on air, producers say that there is nothing wrong with blending religion and entertainment.
Members of the studio audience queue for hours for ringside seats at Aamir Liaquat Hussain's 12-hour, daily broadcasting extravaganza which combines microwave raffles with child adoption.
But unable to substantiate his alleged degree in Islamic studies from Spain, he revels in his status.
"It is not commercialization, it is not showbiz. It is real Islam," he told AFP. "I am the religious icon of television."
Aren't we a bit too full of ourselves?
Full story
http://english.alarabiya.net/en/media/2013/08/04/-It-s-not-showbiz-it-s-Islam-Pakistan-TV-battles-for-Ramadan-ratings.html
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